Apple and Google retain their leadership among the world’s most valuable brands

Coca-Cola lost five percent of its brand value over the year (estimated at $69.3 billion) and dropped one place in the ranking, taking fourth place. It is followed by Amazon ($64.8 billion), Samsung ($56.2 billion), Toyota ($50.3 billion). For the first time, the social network Facebook (48.2 billion) entered the top ten of the Interbrand rating, the brand value of which increased by 48 percent over the year, in ninth and tenth place are Mercedes-Benz ($47.8 billion) and IBM ($46.8 billion), respectively. .

Google, Apple, Microsoft, Amazon and Facebook also feature in the top 10 of another global brand value ranking compiled by Britain’s Kantar Millward Brown.