What is the HADI methodology and how does it help business

HADI cycles are a common method for evaluating hypotheses in marketing and business. With HADI, you can test a hypothesis at the implementation stage and get an answer in numbers whether the campaign will be successful in order to scale the proven ideas.

In this article we will tell you what the essence of the HADI cycle technique is and how they are useful for business.
HADI (abbr. Hypothesis Action Data Insights) is a tool for assessing the performance of business ideas and hypotheses for further scaling or abandoning them in case of failure.
The HADI methodology can be used for any type of business and at any stage – from a startup to an international corporation.