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Important to remember:
One hypothesis can be tested in one cycle;
You can run several cycles at once, but the hypotheses must influence different indicators, otherwise the result will be inaccurate.
According to experts, about 80% of hypotheses are not confirmed when tested using HADI cycles.
How to work correctly with HADI cycles?
When searching for a hypothesis, you can use employee brainstorming, analyze the market, competitors, and the customer journey using the Customer Journey Map. It is advisable to test hypotheses at all stages of business development: from idea to launch and scaling.
